Privacy Policy
- Information on the Collection of Personal Data and Contact Details of the Data Controller
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when using our website. Personal data is any information that can be used to personally identify you.
1.2 The data controller for the processing of personal data on this website, in accordance with the General Data Protection Regulation (GDPR), is Midnorth Fashion. The data controller is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data.
1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the data controller). You can recognize an encrypted connection by the "https://" in the address bar of your browser and the padlock symbol.
- Data Collection When Visiting Our Website
When you use our website for informational purposes only, i.e., if you do not register or transmit information to us in any other way, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website:
- The website you visited
- Date and time of access
- Amount of data sent in bytes
- Source/referer from which you accessed the page
- Browser used
- Operating system used
- IP address used (possibly anonymized)
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. There is no transfer or other use of the data. However, we reserve the right to review the server log files retrospectively if there are concrete indications of illegal use.
- Cookies
To make the visit to our website more attractive and to enable the use of certain functions, we use cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the browser session ends, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser during your next visit (persistent cookies). When cookies are set, they collect and process certain user information such as browser and location data, as well as IP address values. Persistent cookies are automatically deleted after a predetermined period, which may vary depending on the cookie.
Some cookies serve to simplify the order process by storing settings (e.g., remembering the content of a virtual shopping cart for a later visit to the website). If personal data is processed through cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the optimal functionality of the website and in providing a customer-friendly and effective design of the site visit.
We may cooperate with advertising partners who help us make our internet offering more interesting for you. In this case, cookies from partner companies may also be stored on your hard drive (third-party cookies). If we cooperate with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the information collected in the following sections.
Please note that you can set your browser to be informed about the setting of cookies and to decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. You can find explanations on how to change your cookie settings in the help menu of each browser. For the respective browsers, you can find this information under the following links:
Please note that if you do not accept cookies, the functionality of our website may be limited.
- Contacting Us
When you contact us (e.g., via contact form or email), personal data is collected. The data collected in the case of a contact form is visible in the respective contact form. This data is used exclusively for the purpose of answering your request or for contacting you and for the associated technical administration. The legal basis for the processing of the data is our legitimate interest in answering your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after your request has been fully processed, provided that it can be inferred from the circumstances that the matter has been conclusively resolved and there are no legal retention obligations.
- Data Processing When Opening a Customer Account and for Contract Processing
In accordance with Art. 6 para. 1 lit. b GDPR, personal data is also collected and processed when you provide it to us for the performance of a contract or when opening a customer account. The data collected is visible in the respective input forms. You can delete your customer account at any time by sending a message to the above-mentioned address of the data controller. We store and use the data you provide for the purpose of contract execution. After the contract has been fully executed or after the deletion of your customer account, your data will be blocked with respect to tax and commercial retention periods and deleted after the expiration of these periods, unless you have expressly consented to further use of your data or we have reserved the right to further use of the data legally, which we will inform you about accordingly.
- Use of Your Data for Direct Marketing
6.1 Subscription to Our E-Mail Newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required for sending the newsletter is your email address. The provision of additional data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you the newsletter once you have explicitly confirmed that you agree to receive the newsletter. We will send you a confirmation email, asking you to click on a corresponding link to confirm that you want to receive newsletters.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. The IP address and the date and time of your subscription to the newsletter, which were entered by your Internet Service Provider (ISP), are stored to track any misuse of your email address at a later time. The data collected during your subscription to the newsletter will only be used for the purpose of promotional communication through the newsletter. You can unsubscribe from the newsletter at any time by using the unsubscribe link in the newsletter or by sending an appropriate message to the data controller mentioned above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we have reserved the right to use your data further, which is legally permitted, and which we inform you about in this declaration.
6.2 Sending the E-mail Newsletter to Existing Customers
If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to send you regular offers for similar goods or services from our range by e-mail. For this, we do not need a separate consent from you. The data processing is based solely on our legitimate interest in personalized direct advertising according to Art. 6 (1) lit. f DSGVO. If you initially objected to the use of your e-mail address for this advertising purpose, we will not send you such e-mails. You have the right to object to the use of your e-mail address for this advertising purpose at any time, with effect for the future, by notifying the responsible party mentioned at the beginning. For this, only the transmission costs according to basic tariffs apply. After receiving your objection, the use of your e-mail address for advertising purposes will be immediately stopped.
7. Data Processing for Order Processing
7.1 The personal data we collect will be passed on to the transport company commissioned with the delivery as far as necessary for the delivery of the goods. Your payment details will be forwarded to the bank commissioned with the payment processing, insofar as it is necessary for the payment process. If payment service providers are used, we will explicitly inform you about this below. The legal basis for the transfer of data is Art. 6 (1) lit. b DSGVO.
7.2 Use of Payment Service Providers (Payment Service Providers)
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PayPal When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal, we forward your payment data to PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg ("PayPal") as part of the payment processing. The data transfer takes place according to Art. 6 (1) lit. b DSGVO and only to the extent that it is necessary for the payment processing. PayPal reserves the right to conduct a credit check for the payment methods "credit card via PayPal", "direct debit via PayPal" or – if offered – "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be forwarded to credit agencies according to Art. 6 (1) lit. f DSGVO based on PayPal's legitimate interest in determining your payment ability. The result of the credit check, regarding the statistical likelihood of a payment default, is used by PayPal to decide whether to offer the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the credit check result, they are based on a scientifically recognized mathematical-statistical procedure. Among other things, address data is included in the calculation of score values. Further data protection information, including the credit agencies used, can be found in PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full. You can object to this data processing at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.
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SOFORT When choosing the payment method "SOFORT," the payment processing is done via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany ("SOFORT"), to whom we forward the information you provided during the ordering process, along with details about your order, in accordance with Art. 6 (1) lit. b DSGVO. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data is forwarded exclusively for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary. You can find more information about SOFORT's privacy policy at: https://www.klarna.com/sofort/datenschutz.
8. Contact for Review Reminder We use your e-mail address to send you a one-time reminder to leave a review for your order via the review system we use, provided that you have given us your explicit consent in accordance with Art. 6 (1) lit. a DSGVO during or after your order. You can revoke your consent at any time by sending a message to the responsible party for data processing.
9. Use of Social Media: Social Plugins
9.1 Facebook Plugins with Shariff Solution On our website, we use social plugins ("plugins") of the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). To enhance the protection of your data while visiting our website, these buttons are not integrated as full plugins but as HTML links. This ensures that when you visit a page on our website that contains such buttons, no connection to Facebook’s servers is made yet. If you click the button, a new browser window will open and redirect you to the Facebook page, where you can interact with the plugins (possibly after entering your login data). Facebook Inc., located in the USA, is certified for the U.S.-EU Privacy Shield agreement, ensuring compliance with the data protection level applicable in the EU.
For the purpose and scope of data collection, as well as further processing and use of the data by Facebook, and your rights and options for privacy protection, please refer to Facebook’s privacy policy: https://www.facebook.com/policy.php.
9.2 Google+ Plugins as Shariff Solution On our website, we use social plugins ("plugins") of the social network Google+, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). To enhance the protection of your data while visiting our website, these buttons are integrated using an HTML link. This ensures that no connection to Google+ servers is made when you first visit a page containing such buttons. If you click the button, a new browser window will open, redirecting you to Google+, where you can interact with the plugins (possibly after logging in).
Google LLC, located in the USA, is certified for the U.S.-EU Privacy Shield agreement, ensuring compliance with the data protection level applicable in the EU. For the purpose and scope of data collection and further processing and use of the data by Google, as well as your rights and options for privacy protection, please refer to Google’s privacy policy: https://www.google.com/intl/de/policies/privacy/.
9.3 Instagram Plugin as Shariff Solution We use social plugins ("plugins") of the online service Instagram, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram") on our website. To enhance the protection of your data while visiting our website, these buttons are not integrated as full plugins but as HTML links. This ensures that when you visit a page on our website containing such buttons, no connection to Instagram’s servers is made. If you click the button, a new browser window will open and direct you to Instagram’s page, where you can interact with the plugins (possibly after entering your login data). Instagram LLC, located in the USA, is certified for the U.S.-EU Privacy Shield agreement, ensuring compliance with the data protection level applicable in the EU. For the purpose and scope of data collection, as well as further processing and use of the data by Instagram, and your rights and options for privacy protection, please refer to Instagram’s privacy policy: https://help.instagram.com/155833707900388/.
10) Online Marketing
10.1 DoubleClick by Google This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").
DoubleClick uses cookies to serve relevant ads to users, improve campaign performance reports, or prevent a user from seeing the same ad multiple times. Through a cookie ID, Google records which ads are displayed in which browser and can thus prevent them from being shown multiple times. Data processing is based on our legitimate interest in optimizing the marketing of our website according to Art. 6 (1) lit. f DSGVO.
Furthermore, DoubleClick can capture "conversions" related to ad requests, such as when a user views a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase. According to Google, DoubleClick cookies do not contain personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no influence over the scope and further use of the data collected by Google through this tool and therefore inform you accordingly, to the best of our knowledge: By integrating DoubleClick, Google receives the information that you have visited the relevant part of our website or clicked on one of our ads. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or logged in, there is a possibility that the provider will learn and store your IP address.
If you wish to object to participating in this tracking process, you can deactivate conversion tracking cookies by adjusting your browser settings to block cookies from the domain www.googleadservices.com: https://www.google.de/settings/ads, but this setting will be deleted when you clear your cookies. Alternatively, you can inform yourself about cookie settings and make adjustments via the Digital Advertising Alliance at www.aboutads.info. Finally, you can set your browser to inform you about the setting of cookies and decide on an individual basis whether to accept them or exclude them for certain cases or generally. If you do not accept cookies, the functionality of our website may be limited.
Google LLC, based in the USA, is certified under the US-EU Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.
Further information regarding the privacy policy of DoubleClick by Google can be found at: https://www.google.de/policies/privacy/
10.2 Use of Google AdWords Conversion Tracking
This website uses the online advertising program "Google AdWords" and within Google AdWords, the conversion tracking provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use the Google AdWords service to draw attention to our attractive offers on external websites using advertisements (so-called Google AdWords). We can determine how successful each advertising campaign is based on the data from the campaigns. This is done to display ads that are of interest to you, make our website more appealing to you, and achieve a fair calculation of advertising costs.
The conversion tracking cookie is set when a user clicks on an AdWords ad placed by Google. Cookies are small text files that are stored on your computer and enable analysis of your use of the website. The information generated by the cookie about your use of this website (including the truncated IP address) is usually transmitted to and stored on a Google server in the USA. This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by truncation and excludes direct personal identification. The extension ensures that your IP address is shortened by Google within EU member states or in other contracting states of the European Economic Area before it is transmitted in full to a Google server in the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated there. In these exceptional cases, this processing is done in accordance with Article 6(1)(f) of the GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide us with further services related to website usage and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
You can prevent the storage of cookies by making the appropriate setting in your browser software. However, we would like to point out that in this case, you may not be able to fully use all the features of this website. You can also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de
Alternatively, instead of the browser plugin or within browsers on mobile devices, please click the following link to set an opt-out cookie that prevents future collection by Google Analytics on this website (this opt-out cookie works only in this browser and for this domain, if you delete your cookies in this browser, you need to click this link again)
11. WEB ANALYSIS SERVICES
Google (Universal) Analytics
- Google Universal Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies", which are text files stored on your computer, enabling an analysis of your usage of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is typically transmitted to a Google server in the USA and stored there.
This website uses Google Analytics exclusively with the "_anonymizeIp()" extension, which ensures the anonymization of the IP address by shortening it, thus excluding any direct personal identification. The extension shortens your IP address within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there. In these exceptional cases, the processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services related to website usage and internet usage. The IP address transmitted by your browser in the context of Google Analytics will not be merged with other data from Google.
You can prevent the storage of cookies by adjusting your browser settings accordingly. However, we would like to point out that in this case, you may not be able to fully use all functions of this website. Additionally, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=en
Alternatively, instead of the browser plugin or on mobile devices, please click on the following link to set an opt-out cookie that will prevent future collection by Google Analytics on this website (this opt-out cookie only works in this browser and for this domain; if you delete your cookies in this browser, you will need to click this link again): Disable Google Analytics
Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection standards applicable in the EU.
This website also uses Google Analytics for cross-device analysis of visitor flows, which is conducted through a User-ID. When a page is accessed for the first time, a unique, permanent, and anonymized ID is assigned to the user, which is set cross-device. This allows interaction data from different devices and sessions to be attributed to a single user. The User-ID does not contain any personal data and does not transmit such data to Google.
The data collection and storage using the User-ID can be objected to at any time with effect for the future. For this, you must deactivate Google Analytics on all systems you use, for example, in another browser or on your mobile device.
You can deactivate it using a browser plugin from Google https://tools.google.com/dlpage/gaoptout?hl=en. Alternatively, instead of the browser plugin or on mobile devices, please click on the following link to set an opt-out cookie, which will prevent the collection by Google Analytics on this website in the future (this opt-out cookie only works in this browser and for this domain; if you delete your cookies in this browser, you will need to click this link again): Disable Google Analytics
Further information on Universal Analytics can be found here:
https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376
- RETARGETING / REMARKETING / RECOMMENDATION ADVERTISING
Facebook Custom Audience via Pixel Method This website uses the "Facebook Pixel" from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). If explicit consent is given, user behavior can be tracked after they have viewed or clicked on a Facebook ad. This method is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising campaigns.
The collected data is anonymous to us, so we cannot draw conclusions about the identity of the users. However, the data is stored and processed by Facebook, so it is possible to connect the data to the respective user profile, and Facebook may use the data for its own advertising purposes, according to Facebook's data usage policy (https://www.facebook.com/about/privacy/).
You can allow Facebook and its partners to display ads on and off Facebook. Additionally, a cookie may be stored on your computer for these purposes. These processing operations only occur if explicit consent is given in accordance with Article 6(1)(a) of the GDPR.
Consent for using the Facebook Pixel may only be given by users who are older than 13 years. If you are younger, please ask your parents for permission.
Facebook Inc., based in the USA, is certified under the US-EU Privacy Shield agreement, ensuring compliance with the data protection level applicable in the EU.
To disable the use of cookies on your computer, you can set your internet browser so that no cookies are stored on your computer in the future, or you can delete already stored cookies. However, turning off all cookies may prevent some functions on our websites from working. You can also disable the use of cookies by third-party providers such as Facebook on the Digital Advertising Alliance website: https://www.aboutads.info/choices/
Google AdWords Remarketing Our website uses Google AdWords Remarketing functions, allowing us to advertise for this website in Google search results and on third-party websites. The provider is Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google sets a cookie in your browser, which automatically enables interest-based advertising based on the pages you have visited using a pseudonymous cookie ID. The processing is based on our legitimate interest in optimal marketing of our website in accordance with Article 6(1)(f) GDPR.
Further data processing only takes place if you have agreed with Google that your internet and app browsing history will be linked to your Google account, and that information from your Google account will be used to personalize ads you view on the web. If you are logged into Google while visiting our website, Google will use your data in conjunction with Google Analytics data to create and define audience lists for cross-device remarketing.
You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plugin available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can visit the Digital Advertising Alliance website at www.aboutads.info for information about setting cookies and adjusting settings. Finally, you can set your browser to inform you about the setting of cookies and allow you to accept or reject them individually, or exclude cookies for certain cases or generally. If you reject cookies, the functionality of our website may be limited.
Google LLC, based in the USA, is certified under the US-EU Privacy Shield agreement, ensuring compliance with the data protection level applicable in the EU.
For more information and the privacy policy regarding advertising and Google, you can visit: https://www.google.com/policies/technologies/ads/
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RIGHTS OF THE DATA SUBJECT 13.1 The applicable data protection law grants you comprehensive rights regarding the processing of your personal data.